Building systems that drive revenue

Compliance risk intelligence for financial crimes, supply chain exposure, and investment risk.

• Directed end-to-end RevOps infrastructure rebuild across Salesforce, HubSpot, Spiff, and Celigo — unifying Marketing, Sales, and Finance on a single revenue architecture.
• Designed automated lead-to-cash workflows that cut campaign setup time by 80% and surfaced marketing-to-sales conversion data in real time.
• Led Salesforce CPQ rollout including pricing architecture redesign, automated quote generation, and Conga integration for scalable enterprise deal execution.
• Re-engineered Salesforce-NetSuite data flows via Celigo, improving billing, revenue recognition, and reporting accuracy.
• Overhauled Spiff commission workflows, cutting monthly processing time by 75% while improving payout accuracy and auditability.
• Built intake, prioritization, and SLA frameworks for RevOps requests across systems issues, data quality, and automation needs.

Fintech commercial real estate investment platform serving institutional and individual investors.

• Spearheaded HubSpot + Salesforce integration to enable end-to-end lead lifecycle visibility and ROI tracking across all campaigns.
• Redesigned Salesforce Campaign architecture and automation rules, standardizing data governance and boosting cross-GTM reporting accuracy.
• Launched SMS as a net-new demand channel — owning vendor evaluation, tech stack integration, and go-live.
• Established centralized campaign operations processes (briefing, QA, shared calendar) that reduced cross-team friction and improved delivery velocity.

Neighborhood connectivity platform serving local communities across the US and beyond.

• Owned SMB lifecycle email programs, achieving $960K — 80% over revenue target through optimized segmentation, testing, and send cadence.
• Partnered with engineering to define data pipelines and launch automated multi-touch journeys at scale.
• Built cross-functional processes for email campaign management balancing multiple audiences and stakeholder priorities.

HRTech SaaS helping organizations hire top developer talent based on skills, not resumes.

• Scaled inbound demand generation through operationalized content workflows and automation, driving 80% QoQ growth in qualified leads.
• Led 2018 Tech Recruiting Report — coordinating survey design, insights development, and multi-channel launch.

FinTech SaaS specializing in payment optimization between enterprise companies and their supply chains.

• Built scalable email, ad, and nurture workflows that increased early payment revenue through supplier marketing programs.